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Local Spotlights [clear filter]
Tuesday, October 16
 

10:00am EDT

Open AI for Advertisers: Discover Your Audience
Advertisers are looking for ways to economically use third-party audience segments for customer acquisition rather than audience buying based on intuition. To date, this has not been effective because of the incremental cost of buying audience segments. This talk discusses the Open AI for Advertisers algorithm, which is a scalable, ROI positive third-party audience discovery algorithm that improves the customer acquisition effectiveness by more than 30%. The talk provides an insight into our experiences when designing this algorithm, and how AI helped us solve a classic advertising problem.

Speakers
avatar for Saket Mengle

Saket Mengle

Senior Principal Data Scientist, dataxu
Saket holds a Ph.D. in text mining from Illinois Institute of Technology, Chicago. He has worked in a variety of fields including text classification, information retrieval, large-scale machine learning and linear optimization. He currently works as Senior Principal Data Scientist... Read More →


Tuesday October 16, 2018 10:00am - 10:10am EDT
Horace Mann

10:10am EDT

Style Driven Recommendations @ Wayfair
In this talk, I will explore how we can leverage customer behavior, product imagery, and product attributes to learn a metric space for style.

Speakers
VD

Vinny DeGenova

Data Science Manager, Wayfair
I'm a Data Science Manager at Wayfair leading our Product Recommendations team. Our job is to leverage customer behavior and product information to create a curated, personalized experience for each user on site.


Tuesday October 16, 2018 10:10am - 10:20am EDT
Horace Mann
 


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